Experian CreditExpert

I think the Experian CreditExpert advert is a great example of an animated advert. It was produced to advertise the company's new CreditExpert tool, and was likely to be aimed at it's existing customers/consumers, but because it was explained so well it is likely that it reached out to people who hadn't tried it before. Not only is the product explained well, the animation is actually really nice too. It was actually drawn on a whiteboard, and I love how there is a hand that interacts with the drawings to help transition the animation. Because it is engaging, and because it has applied bright colours and created a diverse range of  cute characters, it is likely it grabbed the attention of many people, so in turn, was likely to have been a successful advert for the company. Obviously I can't say for certain, but it definitely grabbed my attention, and it's Youtube video has received over a hundred-thousand views so it's probably fair to assume it has done well.