Lloyds TSB

I think the Lloyds TSB advert that aired in 2007 (wow, was it really that long ago?) is a lovely little animation that helps to promote the bank. It's clearly aimed at an older generation because of the message they are trying to get across, and because younger people don't tend to have bank accounts. However they can still enjoy the advert as it is bright and friendly, and the characters seem to be cheery and lovable.

 

The advert tells the story of how a couple met and how they go on to spend their lives together. They meet on a Lloyd's TSB train, and this is what gets them around the city, and from scene to scene. This helps give the audience the impression/message that they can rely on the bank and that they will get them where they need to be which is very fitting considering their slogan is "for the journey", which was most likely where the idea came from, or what the animation was based around.

I think they have done a good job with trying to promote their bank and get their message across. The character design is definitely memorable, along with the choice of song they have used. Whenever it comes on it's in my head 24/7, and it always reminds me of the bank when I hear it. It still reminds me of it to this day and it's been 8 years or so (oh god) since it first aired.