The main purpose of the music video was to promote the World Championships of League of Legends but can also entertain it's audience, and I think they have been successful in doing both promoting and entertaining. The video is very well made, and I especially like the beams of light/sparks (or whatever you would like to call them) and how they move through the air. They're quite relaxing actually, and I like how they break up the different scenes in video. I also like how you can still appreciate and enjoy the music video even if you have no prior knowledge to the game. Granted somethings maybe a little confusing, and you may question what the purpose of the action was (for instance, if you don't play the game you might wonder why the camera zooms in on the letter R on the keyboard), but I think this just makes this more exciting for the viewers that don't play, as there is room for their own interpretations. For this reason, the targeted audience is not just those who appreciate the game, and not just for those who appreciate the music, but rather a wide range of people.
The video was also promotes or advertises the band and the game. There maybe Imagine Dragon fans that watch the video who don't play the game, and after watching it may feel tempted to give it a try because they might be interested in the game play that has been briefly presented or because it has been associated with the band. Then on the other hand, League fans might have watched the video having never heard of the band, but like the sound of them and continue to listen to them or again, because it has been associated with something they enjoy playing.
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